From China to Indiana: Guardian Bikes Leads the Reshoring Revolution
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From China to Indiana: Guardian Bikes Leads the Reshoring Revolution
At Guardian Bikes’ sprawling 540,000-square-foot facility in Seymour, Indiana, something unusual is happening: the company is producing 12,000 high-end children’s bicycles per week— not in China, but right here in the U.S. On each assembly line, a new bike rolls out every 30 seconds. This move goes against a decades-long trend of U.S. companies outsourcing production to Asia. But for Guardian, reshoring is more than a patriotic gesture—it's a calculated business strategy. Why Guardian Left China Founded in 2013, Guardian Bikes initially focused on innovative safety brake systems. Later, the company pivoted to building complete bikes, relying on Chinese OEMs (original equipment manufacturers) to meet demand. But as demand grew, so did the problems: long lead times, limited inventory control, and a lack of quality visibility . Shipping delays from overseas meant orders took six to eight months, making it difficult to stay stocked with the right sizes, colors, and components. “We wanted mor…
